Explore the approach of UX design methodology and design thinking that I use as a designer to create effective design UX research & design. This video illustrates the process of research, prototyping, testing, and highlights AI tools that enhance research effectiveness.
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This initial phase focuses on understanding the users needs, behaviors, and motivations through detailed research.
Various methods help gather qualitative data.
The goal is to immerse yourself in the users’ world to uncover their pain points and challenges, ensuring a comprehensive understanding of the problem space.
• Meetings
• Surveys
• Interviews
• Questionnaires
• Secondary research
• Competitive analysis
• User research
After gathering and analyzing the research data, this phase aims to define the core problems and opportunities.
Creating detailed user personas, mapping out user journeys, and identifying patterns in the data helps synthesize the findings.
This step ensures that the design efforts are targeted towards addressing the most critical issues, aligning with both user needs and business goals.
• User personas
• User journey mapping
• Affinity mapping
• Information architecture
• Synthesis of research
• Defining insights
• Customer archetypes
• Empathy map
• Product requirements
• User stories
In this phase, the focus shifts to generating a wide array of ideas and potential solutions. Collaborative workshops and brainstorming sessions encourage creative thinking and innovation.
Concepts are sketched out and explored through various ideation techniques, allowing the team to develop and refine ideas that best address the defined problems. Prototyping and initial testing help in iterating these concepts to find the most viable solutions.
• Brainstorming sessions
• Concept exploration
• Architecture planning
• User flows
• Wireframes
• Mockups
• Prototyping
• User testing
• Design reviews
• Recommendations and rationale
The final phase involves transforming the refined ideas into high-fidelity designs. This includes detailed UI design, interactive prototypes, and usability testing to ensure the solutions are effective and user-friendly.
Continuous feedback loops and design critiques help in polishing the final product. The process culminates in creating comprehensive design documentation and ensuring a smooth handoff to the development team, followed by ongoing iterations based on user feedback.
• High-fidelity design
• Usability tests
• Interactive prototype testing
• Heuristic evaluations
• Design critiques
• Pitch presentations
• Finalizing high-fidelity prototypes
• Design documentation
• Handoff
• Design QA
• Iteration based on feedback
Tools I used to produce this descriptive video:
