Dive into how Rizoma Hub Innovation Ecosystem was enhanced through strategic branding, innovative product design, and impactful motion graphics.
This case study details my involvement in crafting a strong brand identity and developing a dynamic digital presence for Rizoma's innovation initiative.
Rizoma Hub faced the task of effectively communicating its mission to foster an innovation ecosystem.
The primary challenge was to create a cohesive brand identity and compelling visual content that could clearly convey Rizoma's vision of democratizing innovation to a diverse audience, including public and private sectors, organized groups, and citizens.
Additionally, the project needed to represent the collaborative nature of the initiative and showcase its potential for transformation across productive, academic, and social sectors. This required translating concepts of innovation and ecosystem-building into visually appealing and easily understandable content, through a multi-faceted approach to branding, design, and motion graphics.
• Lack of a unified brand identity for Rizoma Hub's innovation ecosystem
• Difficulty in communicating complex innovation concepts to diverse stakeholders
• Absence of engaging visual content to represent the initiative's mission
• Challenge in translating abstract ideas into accessible, appealing visuals
Planning
Study concept and develop script to convey Rizoma Hub's core message
• Craft strong brand identity with consistent visual elements
• Produce compelling motion graphics animation
• Develop manifesto video using After Effects
• Facilitate workshops for client alignment and collaboration
• Create pack of social media posts for Rizoma Hub's release
Solution
• Craft strong brand identity with consistent visual elements
• Produce compelling motion graphics animation
• Develop manifesto video and social media content
• Facilitate workshops for client alignment and collaboration
• Create pack of social media posts for Rizoma Hub's release
Deliverables:
• Storyboards
• Graphic Collection
• Motion Graphics Animation
• Manifesto Video
• Illustrations for Content
• Audio Production
Welcome to the Rizoma Hub Ecosystem Manifesto video. For the best experience, please unmute your device and switch to full screen mode.
This captivating animation features custom vector graphics meticulously crafted in Adobe Illustrator, complemented by professionally recorded audio using studio-grade microphones, high-end audio interfaces, and advanced sound design software.
As the lead creative on this project, I developed this video in alignment with Rizoma's brand guidelines, overseeing every aspect from concept study and script development to storyboarding, animatic creation, and full 2D motion graphics production.
My role encompassed audio production and recording, graphic collection development, theme design, After Effects animation, and the entire storyboard process. Immerse yourself in this visual journey that brings Rizoma Hub's innovative vision to life.
FOSTERING INNOVATION: THE RIZOMA HUB ECOSYSTEM MANIFESTO
The design theme for Rizoma Hub's visual identity embraces a clean, minimalist aesthetic characterized by thin-line vector graphics.
A comprehensive vector graphic collection was developed to represent the diverse actors and entrepreneurs within the creative industry and Rizoma Hub's market.
These illustrations, crafted with attention to detail, showcase the human element behind innovation and entrepreneurship.
From stylized representations of creative professionals to abstract depictions of collaboration and idea exchange, each graphic element contributes to a cohesive visual narrative that brings Rizoma's ecosystem to life.
The project produced a set of deliverables including a manifesto video, versatile graphic assets that help next documents and brands productions.
This cohesive package equips Rizoma Hub with powerful tools to effectively communicate their vision, engage diverse stakeholders, and maintain a strong, consistent brand presence across all platforms, ultimately supporting their mission to foster innovation and build a thriving ecosystem.
